In a recent effort to escape the oppressive gloom of budget cuts, the New York Public Library decided to do a little a bit of innovative marketing to boost PR and create some noise. They invited Improv Everywhere to reenact Ghostbusters. Sure it’s a tad corny, but you’ve gotta give props to the people behind this venture. Library’s are the last place on earth I think of when I think of cheery venues, or potential spots for improvisation. Corny or not, what’s the harm in creating some buzz and provoking a few smiles. I’m sure all those people walked away with an interesting story to tell about their day.
I did rather enjoy the campy nature of it. Made me smile.